Gabriel Macht’s latest career move has taken him on a new and exciting journey away from his iconic role as Harvey Specter in ‘Suits’. The 53-year-old actor has diversified his portfolio by becoming a creative partner and equity shareholder in Bear Fight Whiskey. This decision came during Macht’s break from acting, following his eight-year tenure as the charming lawyer on the hit TV show. In an exclusive interview with PEOPLE, Macht shared his thoughts and motivations behind this new venture.
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Taking on a more hands-on role in a company felt like the right move for Macht, who expressed a desire to be more than just a brand ambassador. He wanted to be actively involved in a business that resonated with him. Reflecting on his character Harvey Specter, known for his love of Macallan whiskey, Macht noted that he personally prefers Bear Fight whiskey for its affordability and approachability. He emphasised that this venture is about celebrating everyday achievements and connecting with his audience on a personal level.
Macht’s foray into marketing and advertising with Bear Fight Whiskey has been creatively fulfilling for him. Embracing his new role as the face of the brand’s inaugural ad campaign, Macht brings a sense of humour and authenticity to the promotions. The ad spots highlight the idea of facing challenges head-on, or as Macht puts it, “everyone’s got a bear fight.” Through this campaign, he aims to encourage individuals to conquer their obstacles and celebrate their victories with a sip of Bear Fight whiskey.
Not only is Macht passionate about the product, but his family is also fully on board with his new venture. His wife, Jacinda Barrett, although not a whiskey drinker, appreciates the cocktails made with Bear Fight whiskey. Macht also discovered a personal connection to the world of whiskey through his great-grandfather, adding a sentimental layer to his involvement with the brand. This familial tie further solidifies his commitment to Bear Fight and its legacy.
Despite his break from acting to focus on other creative pursuits, Macht will soon reprise his role as Harvey Specter in the upcoming spinoff, ‘Suits L.A.’ His decision to return to acting was influenced by a desire to balance family commitments with work obligations. Macht sees this opportunity as a way to pass the torch to the new cast while still engaging in his passion for storytelling. He even hints at incorporating Bear Fight whiskey into an episode, seamlessly blending his personal and professional worlds.
In conclusion, Gabriel Macht’s leap into the world of whiskey and marketing signifies a shift towards embracing new challenges and opportunities outside the realm of acting. His dedication to Bear Fight Whiskey and his creative vision for the brand showcase his versatility and entrepreneurial spirit. As he navigates this latest chapter in his career, Macht continues to inspire others to pursue their passions and celebrate life’s victories, one bear fight at a time.