Hailey Bieber’s Rhode Lip Campaign Recreates an Iconic ’90s Shoot
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Celebrity model Hailey Bieber’s beauty brand, Rhode, recently unveiled an exciting new product, the Peptide Lip Shape, with a star-studded campaign reminiscent of an iconic 1990s Versace ad. The campaign features Canadian pop singer Tate McRae alongside models Yoon Bae, Anyier Anei, and Mahi Kabra, all dressed in pastel outfits. This recreates a striking similarity to a famous Versace advertisement that originally starred supermodels like Cindy Crawford and Claudia Schiffer.
The nostalgic nod to the ’90s caught the attention of Claudia Schiffer herself, who took to Instagram to acknowledge the homage. Schiffer shared a side-by-side comparison of the original Versace ad and the Rhode campaign image, expressing her delight in seeing the modern interpretation of the classic shot. The original Versace campaign, shot by renowned photographer Richard Avedon, featured iconic models such as Nadja Auermann, Christy Turlington Burns, Cindy Crawford, and Stephanie Seymour.
In addition to the visual homage to the past, the Peptide Lip Shape product from Rhode promises to deliver a unique blend of soft-focus color and high-performance skincare. With 11 different shades available, this lip product aims to provide both aesthetic enhancement and nourishing benefits for the lips. The innovative formula is designed for easy application, allowing users to create dimension and definition effortlessly.
Rhode’s Peptide Lip Shape campaign is not only a celebration of beauty but also a tribute to the artistry of iconic fashion photographers like Richard Avedon, whose work continues to inspire contemporary creators. Avedon’s contribution to fashion photography in the ’90s is highlighted by Schiffer, who emphasized his ability to capture dynamic and choreographed group images that pushed boundaries and set new standards in the industry.
The Peptide Lip Shape product is set to launch on January 30th on rhodeskin.com, offering consumers a chance to experience a fusion of beauty and skincare in a single product. The creamy texture and versatile applicator of the Peptide Lip Shape are tailored to provide users with a seamless application process that enhances the natural beauty of their lips while keeping them healthy and nourished.
As Hailey Bieber’s Rhode brand continues to make waves in the beauty industry, the Peptide Lip Shape campaign stands as a testament to the brand’s commitment to innovation and creativity. By paying homage to the past while embracing modern trends, Rhode’s latest campaign captures the essence of timeless beauty and style, resonating with both fashion enthusiasts and beauty aficionados alike.
In conclusion, Hailey Bieber’s Rhode Lip Campaign, inspired by a legendary ’90s Versace ad, serves as a bridge between the glamour of the past and the innovation of the present. With its star-studded cast, captivating visuals, and promising product offering, the campaign represents a harmonious blend of nostalgia and sophistication, setting a new standard for beauty campaigns in the modern era.